Tetiana
Резюме CMO | Head of Retention | Product Marketing Manager | Head of Digital | Head of Performance Marketin
3 годин.Київ
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Tetiana ********
Strategic Advisor | CMO | Head of Retention | Product Marketing Manager | Head of
Digital | Head of Performance Marketing | E-commerce Growth Strategist
Current role:
Strategic Advisor across multiple independent projects
I am a marketing leader with 15+ years of experience driving brand growth and
customer
‑
centric strategies across B2C and B2B markets. I specialise in building and
executing integrated marketing programs from positioning and research to 360°
campaigns and omnichannel communications. My expertise spans performance
marketing, media buying, e
‑
commerce growth, and customer retention. I combine
strategic leadership with hands-on execution, partnering with C-level and
cross-functional teams to scale platforms, strengthen brand equity, and deliver
sustainable business growth.
Experiences and roles:
●
Chief Marketing Officer ·
Malva Florea
· 06| 2025 - Present · Part-time · Part-time
●
Marketing & Business Consultant ·
Partner at G.Consult
· 06| 2025 – Present · Part-time
●
Digital Marketing Manager ·
Span
· 06| 2024 – 06| 2025
●
Digital Marketing Lead ·
NDA
- 12| 2022 – 03| 2024
●
Head of Marketing – satu.kz ·
EVO.company
· 11| 2021 – 11| 2022
●
Head of Retention Marketing – satu.kz ·
EVO.company
· 07| 2020 – 09| 2021
●
Head of Customer Retention Prom+ ·
EVO.company
· 03| 2020 – 07| 2020
●
Head of Brand Development Prom+ ·
EVO.company
· 08| 2017 – 03| 2020
●
Media buying director ·
Full-Service Digital Agency
· 12| 2016 – 04| 2017
●
Head of Media Procurement ·
MEDIA PARTNERSHIP BUYING
· 06| 2016 – 12| 2016
●
Customer service specialist ·
MEDIA PARTNERSHIP BUYING
· 01| 2015 – 05| 2016
●
Account & Media planner ·
GroupM
· 2014 – 2015
●
Media Planner ·
Initiative
· 2013 – 2014
●
Media planner
·
Media Direction
· 2011 – 2013
Education
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master's degree, Materials Science · (2005 - 2011)
Contacts:
+38 (066) 898 86 88 (
Telegram (https://t.me/mf_mm_ts)
) (https://t.me/mf_mm_ts)
LinkedIn (https://www.linkedin.com/in/tatiana********/)