Sladja Matic

Резюме PPC Specialist

4 липня 2020р.

Київ

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PPC Specialist

Belgrade, Serbia

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PROFESSIONAL PROFILE

Experienced and results-focused Search Engine Marketing Specialist with a thorough understanding of how PPC fits into the wider area of digital marketing. Skilled in creating, analyzing and optimizing online marketing presence.

Personal traits: hard-working, reliable, organized and timely, analytically minded, good time management skills, technologically savvy and quick to learn new skills.

Skills:

Google AdWords
Bing Ads
Conversion Tracking
Keyword Research
Microsoft Excel and data manipulation
Ad Optimization
Ad Copy and Marketing Creatives
Campaign Optimization
Landing Pages Analysis
Knowledge of Customer Journey

Personal summary

PPC Specialist, certified yoga teacher, translator

ACademic

University of Belgrade, Faculty of Philology (1992 – 1996), Belgrade

Academic degree, Turkish language and literature, Turkish history, English language

The Academy of Criminalistic and Police Studies (2009 – 2010), Belgrade

Specialist degree, Fighting contemporary forms of crime

International Yoga Academy, Belgrade (2011)

Certified yoga instructor

CAREER HISTORY

Croud

2017 - present

PPC, Search Marketing Specialist

Serbia, Canada, remote

- Optimization and analysis of PPC campaigns, reporting, creative copy concepts development, market research

- Competitive keyword research, keyword expansion, managing campaign changes, implementation of search marketing best practices, and assisting in campaign management and analysis.

- English, Turkish, Italian, Croatian speaking markets

- Clients: AA Cars, Regus, Victoria's Secret, Interflora, Amazon, Elizabeth Arden, Topps Tiles, Aldermore Savings, Lending Stream, Canyon Bikes, Global Touring, Credit Savvy, Easy Offices, iStock, Moss Bross, Eve Sleep, Frontier, Karen Millen, NearMap, Sophia Webster, Thinking Traveler

certifications and courses

Google AdWords - Video Advertising Certificate
Google AdWords - Search Advertising Certificate
Google AdWords – Fundamentals
Corporate Yoga, Yoga Association of Serbia
Social Psychology, Wesleyan University

LANGUAGES

English Proficiency: Fluent
Turkish Proficiency: Proficient
Macedonian Proficiency: Proficient
Croatian Proficiency: Fluent

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