Anil Kumar Yadav
Резюме Marketing
7 квітня 2019р.Київ
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Професійні навички
- AJAX
- ASP.NET
- Bash
- Budgeting
- Business
- CIPA
- Compass
- CSS
- Design
- Dreamweaver
- Entity
- Git
- Google Analytics
- HR
- HTML
- Initiative
- Java
- JavaScript
- NET
Початковий текст
ANIL KUMAR YADAV
Phone : + Показати контакти
E-mail :
*********************
CAREER OBJECTIVE
Seeking a career to gain technical skills with an organization where I can put my earnest endeavour in
facing challenges and responsible assignment in the area of software & digital marketing which form out
my personal and professional growth and help me to contribute effectively to the company’s growth.
PROFESSIONAL QUALIFICATION
BACHELOR OF TECHNOLONGY in COMPUTER SCIENCE ENGINEERING, from
Veer Bhadur Singh Purvanchal University, Jaunpur, (U.P) in 2006-2010.
SCHOLASTICS
1
2003-2005 Senior Secondary, MATHS from UP Board.
2
2002-2003 Matriculation, MATH from UP Board.
WORK EXPERIENCE
1. Company Name: -Graffiti Infratech
2. ********: -Mar 2017-Persent
3. Area:- Noida
4. Designation: - Digital Marketing Analyst
5. Key Responsibilities:-
o
Business promotions, representing the organization in market with various online skills.
o
Exposure in handling corporate communication (external & internal communication) and
branding initiatives
o
Experience of developing marketing collateral (brochures/newsletters/promotional material)
o
Well-versed with social media management and SMO
o
Experience of handling ATL and BTL campaigns
o
Efficient in making presentations
o
Implement link building campaigns in coordination with client SEO goals.
o
Social Media Marketing, Search Engine Optimization, Brand Awareness, PPC & Ad Words ,
Analytics & Webmaster, Online Reputation Management, Mobile Marketing, App Promotions,
Meta Tag & Essential Coding, Word Press & HTML Basic Knowledge, E-Mail & SMS Marketing,
Blog Marketing, Lead Generation, Google shops marketing, Basic Designing / Photoshop
Knowledge. Dreamweaver & Filezilla Knowledge.
o
Keyword research, keyword traffic estimates and analytics analysis.
o
Maintain companies and its products Facebook, Twitter & LinkedIn pages.
o
Support products branding and lead gen goals with campaigns on digital media like social
media, content marketing, SEO/SEM, display, third party vendors etc.
o
Identify, develop and implement digital marketing strategies, aligned with marketing
objectives, company brand and lead generation goals.
o
Overall responsibility of brand management and maintenance of corporate identity.
o
Experience in coordinating with Creative Agencies/Advertising Agencies/ PR Agencies/Digital
Agencies.
o
Presenting proposals, including cost schedules, to clients.
o
Working with colleagues, other departments and media buyers either in-house or in a
specialist agency.
o
Perform keyword research in coordination with client business objectives to optimize existing
content and uncover new opportunities
o
WORK EXPERIENCE
1. Company Name: -Sarvottam Group
2. ********: -Dec *************.
3. Area:- Delhi/NCR
4. Designation: - Media Manager
5. Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website
Analysis.
o
Business promotions, representing the organization in market with various online skills.
o
Paper ad realising, Radio ad, TV ad.
o Responsible for drawing annual calendar of multi-media (ATL, BTL, Print, OOH etc)
marketing activities based on relevant festivals & dates, and stocks in hand for Pan-India
activations ensuring strong market presence for the brand.
o
Devising integrated BTL strategy comprising of activations, OOH (Out of Home) and POSM
(Point of Sale Materials) to create a multiplier effect to meet the business requirements.
o
Media Planning.
o
working with the client and the account team to understand the client's business objectives
and advertising strategy;
o
liaising with the creative agency team, clients and consumers to develop media strategies and
campaigns;
o
making decisions on the best form of media for specific clients and campaigns;
o
undertaking research and analyzing data using specialist industry resources;
o
identifying target audiences and analyzing their characteristics, behavior and media habits;
o
Recommending the most appropriate types of media to use, as well as the most effective time
spans and locations.
o
Making and maintaining good contacts with media owners, such as newspapers, magazines
and websites.
o
Proof reading advertisement content before release.
o
Maintaining detailed records.
o
Amplify capability of Digital Campaigns, measure & report performance by ROI.
o
Pay per click (PPC), Display advertising (Banner Ads), Viral & Affiliate Marketing, Content
Marketing and Online Reputation Management (ORM).
o
Should be well versed in Internet Product Branding.
o
Design, build and maintain our social media presence.
o
Identify trends and insights. Utilize strong analytical ability to evaluate end-to-end customer
experience.
o
Plan, coordinate and organize for the company's participation in various conferences, trade
shows, and events. Promoting webinars or any other marketing events on social media.
o
Helping in designing and preparing marketing collateral, case studies, white papers, and
brochures.
o
Develop and execute the desktop and mobile Digital Media Strategy.
o
Evaluating the effectiveness of campaigns in order to inform future campaigns.
o
Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages
o
Provide recommendations and execute strategies for content development in coordination
with SEO goals general and keyword specific
WORK EXPERIENCE
1.Company Name: -Many Means Solutions
2.********: - April *******************.
3. Area:- Delhi/NCR
4.Designation: - Web Developer/ Digital Marketing
5.Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website
Analysis.
o
Help to create and support marketing content to socialize and use for social media purposes
(e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and
customers)
o
Assist in development and execution of communication/content strategies via social
communities in coordination with SEO goals
o
Keep pace with SEO, search engine, social media and internet marketing industry trends and
developments.
o
Research and administer social media tools in support of clients social media strategy
o
Monitor and administer web analytics dashboards, reports and key reporting tools, and point
out key areas of importance in accordance client goals
o
Monitor and evaluate search results and search performance across the major search
channels
o
Communication to team and management on project development, timelines, and results
Business promotions, representing the organization in market with various online skills.
o
Experience in developing websites and templates in Wordpress
o
Plan and execute Website, SEO, AdWords, email marketing, blogging, Social Media PPC and
display advertising campaigns. (by coordinating with multiple agencies / vendors and get
work done through them)
o
Optimize spends and performance based on the data insights in Web Analytics reports.
o
Contribute to develop strategies for Lead generation / sales promotions as per pre-defined
marketing objectives.
o
Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs).
o
Keyword research & keyword optimisation
o
Posting content on WordPress site / blog / social media sites
o
Assisting other team members with their workload
WORK EXPERIENCE
1. Company Name: -Kaushi Infratech Pvt Ltd.
2. ********: - October **************.
3. Area:- Delhi/NCR
4 .Designation: - Web Developer/ Digital Marketing
5. Key Responsibilities:- Web development, digital marketing, E-mail Marketing, Website
Analysis.
o
Business promotions, representing the organization in market with various online skills.
o
Experience in developing websites and templates in Wordpress
o
Tracking conversion rates and making improvements to the website.
o
Developing and managing digital marketing campaigns
o
Utilising a range of techniques including paid search, SEO and PPC.
o
Overseeing the social media strategy for the company.
o
Managing online brand and product campaigns to raise brand awareness.
o
Managing the redesign of the company website.
o
Improving the usability, design, content and conversion of the company website
o
Responsibility for planning and budgetary control of all digital marketing
o
Evaluating customer research, market conditions and competitor data.
o
Review new technologies and keep the company at the forefront of developments in digital
marketing.
o
Enhancing brand awareness via online brand and product campaigns.
o
Managing the company website & affiliate network micro sites.
o
Bringing about improvement in the usability, design, content and conversion of the company
website.
o
Responsible for planning and budgetary control of all digital marketing activities.
o
Reviewing new technologies and keeping the company updated and at the forefront of
developments in digital marketing.
o
Managing (Campaign designing, execution & budgeting) e-mail, sms channels and & lead
generation.
WORK EXPERIENCE
Company Name: - Harit Dharaa Projects Pvt Ltd.
********: -Dec *************.
Area:- Noida.
Designation: - Web Analiyst
Key Responsibilities:-
Design, development, SEO,SMO, Email-marketing
On-page Optimization:
META, Content, Image, Video, Anchor links Optimization
Keyword Research, Analysis and Placement, Content Optimization, Heading Optimization,
Image Optimization, Anchor Text Management, Keyword Proximity Management,
Navigation Management, Page Sculpting, Sitemap Creation and submission, Error Pages,
Robot.txt, Redirections, URL Rewriting and Renaming,
Canonicalization, Google Webmaster Tools and Google Sitemaps.
Off-page Optimization: Directory Submission, Article Submission, Press Release Submission
Page Creation, Industrial Blog Posting and Commenting Top Website, Guest Blogging, Micro
Blogging, Forum Participation, Video Submission, Classified Listing, RSS Feed Submission, Link
Exchange, Yahoo answer, Website development, Designing
Email marketing, Google analytics, webmaster tool, Email and Mail Marketing report, website
analysis.
WORK EXPERIENCE
1
Company Name: - SAMINFRATECH (P) LTD.
2
********: - Sept. **************.
3
Area:- Lucknow.
4
Designation :- JUNIOR SOFTWARE ENGINEER
5
Key Responsibilities:-
Web site designing
Maintenance and updates
Software testing
Software developer
SKILL SETS
1. Languages
: C#, ASP.*******, XML, HTML, AJAX.
2. Back End
: SQL Server 2005
3. Office Productivity Tool : Ms-Office-2003/2007.
4. OS/Environment
: ************k/XP
5. Operating system : ***********k, XP, Vista, window7.
6. Programming : C#, ASP.NET, HTML, CSS and JAVASCRIPT, Ajax.
7. Networking : LAN,Router,Security..etc
SUMMARY
1
Worked as the Digital Marketing & Web Analytics with good technical knowledge and
experience.
2
Have approx 7 Year of work experience in high competitive and consulting industry.
3
My knowledge and experience encompasses majorly in Web Analyst, Low level design,
Integration and System Testing.
4
Knowledge in software testing. Good knowledge in Computer networking, Search engine
optimization (on & off Page), Social Media Camping’s experience.
5
Web hosting and web Maintenance experience.
PERSONAL PROFILE
1
DATE
OF
BIRTH
: July 20
th
, 1988
2
MARITAL STATUS
: Single
3
SEX
: Male
4
STRENGTHS : Positive Attitude
: Self Motivated
: Keen to learn
5
PESENT ADDRESS : House no. ************* Noida UP 201301
6
PERSONAL DOSSIER : S/O Subash Chandra Yadav
5/8, Vineet Khand, Gomtinagar, Lucknow, (U.P.)
Declaration
I am confirming that all the information provided above is true to the best of my knowledge and can be
supported if necessary.
DATE-
PLACE-
ANIL KUMAR YADAV