Резюме Marketing specialist

MARYNA ******

Marketing Specialist

Phone: +972 585500145 • Показати контакти

PROFESSIONAL SUMMARY

Results-driven marketing manager with over 4 years of progressive experience in new media, and over 6
years in offline industries. Forward-thinking, competent leader and a committed team player. Offering
experience leading marketing teams, strategic planning, online and offline brand promotion activities. A
seasoned professional with international experience and in multilingual environments.

WORK HISTORY

Marketing

&Comms Manager​

ironSource

03/2016 - Current

● Developed creative sales tools, including presentations, trend reports, kitted assets, and product data

sheets.

● Collaborated with senior sales, engineering, and other business development executives to create best

practices marketing initiatives and media positioning for vertical markets.

● Designed and overlooked implementation of SEO and SEM strategies, to increase conversion rates.
● Contributed ideas to concept development, strategic planning and business operations.
● Wrote professional business correspondence and produced reports detailing updates.
● Prepared and gave presentations to clients and other project stakeholders.
● Directed and coordinated marketing activities and policies to promote products and services.
● Initiated market research studies and analyzed findings.
● Analyzed business developments and monitored market trends.
● Worked with the communications team to drive internal promotion of company programs, initiatives,

guiding principles and mission.

● Coordinated art and graphics creation for effective merchandising.
● Identified value propositions and key messages for all of the company's marketing campaigns.
● Preserved brand integrity by monitoring the consistency and quality of marketing content.
● Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and

objection handling documents.

Product Marketing Coordinator, East Europe
and Asia

DOR Chemicals

​ - Haifa, Israel

10/20************

● Managed company's marketing efforts in Russian and Chinese speaking markets.
● Responsible for negotiations with clients and sales facilitation.
● Initiated partnerships which resulted in 34% revenue growth.
● Worked directly with logistical and sales departments to achieve promo and sales results.
● Researched and updated all required materials needed for firm and partners.

Marketing Director

Careerist.ru

01/20************

Led company's online&offline marketing efforts from strategy to implementation:

● Managed a team of outstanding Social Media Managers, Content Writers and Marketing

Analysts.Boosted website traffic by 120 % by creating an integrated social media strategy.

● Worked hand in hand with the development team, designers, sales call-center, project and product

managers.

● Was responsible for creative strategy, brand messaging and PR efforts.
● Focused on B2C client acquisition.
● Designed a solid competitive marketing value proposition of the core service from the ground up.
● Maintained in-depth understanding of company products and customer buying preferences.
● Oversaw ongoing market research
● Created innovative strategies to drive customer engagement.
● Created effective messaging using language, graphics and marketing collateral.
● Devised email strategies, including segmenting strategies, welcome email auto responders and training

drip campaigns.

● Cultivated and managed relationships with key clients, vendors and community partners.
● Collaborated with designers and the editorial team on marketing materials.

Marketing Director

Wire and Tube News

03/20************

Led online&offline marketing efforts from planning to implementation:

● Was responsible for media buying, ad placements, partner managements, marketing and logistics during

trade shows around the world.

● Managed international clients and facilitated sales negotiations for them.
● Developed and implemented marketing strategy for promoting company's services on the Asian market:

- Thailand 2011: Bangkok Wire Southeast Asia Exhibition
- USA 2011: Interwire Atlanta
- Ukraine 2**************0: Kyiv Technical Trade Show
- Russia 2009: Moscow Wire&Tube Trade Show
- Germany 2012. 2014: Wire Dusseldorf
- India 2010: Delhi Wire&Cable India Exhibition
- Ukraine 2012: Kyiv International Industrial Forum
- China 2010: Wire&Tube China, Shanghai

Journalist

Jewish News One

​ - Kyiv, Ukraine

12/20************

● Performed research and checked all facts to maintain a high standard of journalistic integrity.
● Pursued and developed stories independently and for assignment, covering a range of topics.
● Wrote, edited and produced stories for multiple platforms, including Internet and digital channels (in

Russian, Ukrainian, English)

● Researched and wrote

​

30

​

pieces per week for JN1.

● Performed voice-overs

Marketing and Sales Manager

Orient Group LTD

​ - Kyiv

05/20************

Led company's online&offline marketing efforts:

● Implemented marketing strategies which resulted in 12% growth of customer base.
● Facilitated logistical side of Import-export services.
● Built the legal&business consulting services department from the ground up.
● Was responsible for partner relations and multilingual communication with clients.
● Developed and overlooked implementation of company's online marketing strategy together with a team

of highly skilled designers, Social Media managers and Sales Managers.

● Led new product development from the marketing side: Business Tourism to China
● Supported Chief Operating Officer with daily operational functions.

FLEX Alumni

HR&Communications Coordinator

American Councils for International Education

​ - Kyiv

08/20************

● Managed Alumni community activities across the country (10K+ members)
● Led promotional efforts of the Alumni Association working closely with the American Embassy in Ukraine

and other international organizations.

● Built partner relationships with top educational institutions and international organizations to promote

outstanding alumni community efforts.

● Planned and organized one of the biggest charity events countrywide: Alumni Charity Ball with the US
● Ambassador serving as a Chairman of the organizing committee.
● Coordinated volunteer activities.
● Led training and workshops on professional growth, interpersonal skills, leadership, and communications.

PR and Marketing Intern

CFC Consulting

​ - Kyiv

03/20************

● Managed PR and Marketing efforts during the Eurovision Song Contest, which was held in Ukraine in

2005.

● Worked closely with advertisement team, Eurovision international press center.
● Facilitated international delegations during Eurovision promotion events.

EDUCATION

Chinese Studies Course

Graduate School of Beijing Language and Culture University - Beijing Shi

2010

Studied on a scholarship from Confucius Institute

Master of Arts

​: Chinese and English studies

Kyiv National Linguistic University

​ - Kyiv

2010

● Member of

​

Student Council

● Graduated in Top of Class
● Received

​

Confucius Institute scholarship

BBA

​: Marketing

International Christian University

​ - Kyiv-Vienna

SKILLS

● Brand Development

● Product marketing specialist

● Accomplished manager

● Public and Media Relations

● Marketing plan development

● Strategic thinker

● Digital Marketing

● Creative and innovative

● Organized

● Corporate messaging

● Natural leader

● Special events planning

2008

LANGUAGES

Russian, Ukrainian, English, Mandarin Chinese, Hebrew