Резюме Digital Marketing and PR Manager (Remote position, Part-time)

******* Hovhannisyan

47 Arshakunyats Ave., apt. 18

Yerevan 0026, Armenia

****************************** (mailto:******************************)

(+374 91) 54-66-76

Professional
Summary

Experienced IT Project Manager and digital marketing executive with over 8 years of hands-on experience in

digital marketing, and 2 years experience in managing various IT projects. Carried out projects on various

websites in highly competitive markets. Proven leadership by leading a team managing all aspects of global

digital operations to drive revenue and new customer, as well as expand brand awareness.

Areas of expertise include:

 Search Engine Optimization
 Social Media Marketing
 Project Management
 Digital Marketing
 Customer Acquisition/Lead Generation

 Team Leadership and Development
 Content Development and Management
 Search Engine Marketing
 Web Analytics and Reporting
 Strategic Planning

Experience

Digital Marketing Manager

2016 - Present

10Web, LLC

Responsible for overseeing the planning, development and execution of marketing and advertising initiatives
for 10Web/Web-Dorado.

 Develop and present the annual marketing strategy.
 Develop and oversee digital marketing campaigns across all channels – including Web, SEO/SEM,

email, social media and display advertising.

 Develop and integrate content marketing strategies.
 Analyze and report on the performance of overall company strategies and all digital marketing

campaigns.

 Budget, monitor, and control costs associated with marketing programs and initiatives. 
 Manage the redesign of the company website. 
 Improve the usability, design, content and conversion of the company website. 
 Build brand awareness and ensure that all communications align with the brand. 
 Plan, execute, and measure experiments and conversion tests. 
 Evaluate competitor’s Digital Marketing strategies. 
 Select and manage relationships of digital marketing agencies and technology solutions. 
 Gather competitive research and maintain knowledge of industry trends and changes. 
 Identify marketing staffing needs and build the team accordingly. 
 Lead, coach and develop the marketing team. 
 Closely collaborate with other departments and business units in order to deliver initiatives to 

completion. 

 Creative input for all marketing channels focused on improving the profitability of each user segment. 

 
Experience 

(continued) 

SEO Manager 

2014 - 2016

Monitis US LLC

Responsible for developing and managing the campaign strategy while making on-page and off-page 
optimization recommendations and overseeing SEO implementation. Oversee the strategic components of an 
integrated SEM campaign, including Paid Search and SEO. 

 Develop and lead overall SEO strategy to acquire new customers across company websites
 Identify and recommend new opportunities for improving organic search rankings, traffic and 

conversions

 Perform SEO website audits, finding problems and implementing solutions
 Manage continuous optimization and updates to site content to ensure maximum rankings for 

targeted keywords 

 Collaborate with engineering, design and product teams to advise on site architecture, new page 

designs, and content creation with user experience and SEO best practices in mind 

 Execute comprehensive linking strategy 
 Work on conversion rate optimization campaigns by A/B testing landing pages in an effort to optimize 

performance 

 Develop tracking, metrics, and reporting; and analyze overall SEO performance and success of specific 

initiatives 

 Manage external SEO /PPC agencies and contractors
 Work closely with external PPC team to monitor Google Adwords accounts; perform keyword 

research, advise on ad copies, optimize campaigns and analyze results 

Senior SEO Manager/ Team lead 

2012 - 2014

“be2” LLC

Accountable for developing and implementing digital marketing strategies to ensure rapid growth of brands in 
highly competitive markets.

 Analyze the latest changes in search engine algorithms and industry developments 
 Perform keyword research and competitor analysis to identify new opportunities to improve rankings 
 On page & Off page Optimization 
 Monitor, track and analyze page ranking performance 
 Develop, consult and, where applicable, implement SEO recommendations
 Develop, document and implement SEO training internally
 Coordinate website link building activities 
 Work with external agencies and in-house team to acquire high quality links 
 Develop creative link ideas with the support of team 
 Undertake copy editing and content generation
 Building and managing relationships with potential blogger partners and webmasters 
 Monitor social media channels for latest trends 
 Manage social media strategy and day-to-day activates across all current social platforms 
 Determine the extent of reputation damage from negative content 
 Develop and implement online reputation management strategy of the brand 
 Delegate tasks and project manage to ensure all deadlines and targets are met 
 Provide clear progress and KPI reporting 
 Co-ordinate relationship and work load between team members 

Experience 

(continued) 

SEO Manager 

2010 - 2012

“be2” LLC

 
Established and executed SEO, SMM and online reputation management campaigns for a globally recognized 
brands. 
 

 Managed and implemented SEO campaigns increase brand awareness, build customer trust, and 

increase conversion 

 Managed of link building campaigns to increase visibility in search engines 
 Managed presence in social networking sites such as Facebook, Twitter, and other sites 
 Built, trained and managed a first class SEO team of 5 people dedicated to SEO activities 
 Managed the creation and development of new content 
 Accountable for company’s online reputation management campaign
 Maintained and managed web analytical tools and competitive tools
 Stay up to date on the latest industry developments 
 Communicated and built relationships with other marketing departments and external partners 

Online Marketing/PR Specialist 

2008 - 2010

“NexusLab” LLC

 
Responsible for SEO campaigns of client websites utilizing Internet best practices, Website Audits and 
Competitive Search Analysis. 
 

 Planed and managed SEO strategy for several client websites at a time 
 Generated traffic and leads for clients through search engines
 Performed in-depth website audits using web analytical tools 
 Performed keyword research and analysis 
 Responsible for website content and blog writing 
 Manages Social media accounts of client products/brands 
 Responsible for setting-up PPC campaigns 
 Performed market and competitive research and analysis 

Manager and executive assistant 

2006-2007

“International Legal Consulting” LLC

 
Accountable for providing administrative and personal support to the senior executive.
 

 Translated written documents from English into Armenian and vice versa
 Translated written documents from Russian into Armenian and vice versa 
 Filed the documentation of the company 
 Managed the staff of the company 
 Answered the phone calls 
 Drafted and edited documents
 Assured office is neat, and stocked with necessary tools for functionality 
 Responsible for project and office assistance 

Translator 

April 2004 –June 2004

“HayAudit Ltd.”

 
Accountable for providing administrative and personal support to the senior executive.
 

 Translated written documents from English into Armenian and vice versa
 Translated written documents from Russian into Armenian and vice versa 
 Provided verbal interpreting services to employees 

Education

2012 – 2014  

Yerevan State Linguistic University
Master’s Degree, Public Administration 
 

Summer 2009  

Summer School of Academic Blogging Project Management 

2005- 2006

The College of St. Catherine, St. Paul, MN, USA 
Eurasian Undergraduate Exchange Program 
American studies 
 

2003-2008 

Armenian Pedagogical University after Kh. Abovyan 
Bachelor’s degree, Teaching diploma English concentration
 

Internships 

Internship at the House of Representatives of Minnesota, USA 
 

 General administrative and marketing duties 
 Managed incoming/outgoing mails and faxes 
 Filed the documentation
 Contributed to the preparation of reports 

Skills 

 Languages: Armenian (native), Russian (fluent), English (fluent) 
 Confident with IT and the basic office software packages
 Responsible 
 Strong customer services skills 
 Ability to organize and multitask 
 Strong written communication and research skills 
 Exceptional attention to detail