Резюме Marketing

Igor Y. ****

Marketing Executive with International Experience
Premium Residential Properties, 5* Hotels and Resorts

Married. 33 y. o.
Based in Kiev, Ukraine. Willing to relocate.

Показати контакти (mailto: Показати контакти )

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PROFILE

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Proactive strategic marketer and media planner for international properties, hotels, and resorts.

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Experienced presenter and fluent speaker of English, German, and Russian.

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Advanced web developer and graphic designer.

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Contributing stock photographer.

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Proven understanding of hotel operations and successful experience of coordinating pre-opening
teams and event staffs.

EXPERIENCE

CREATIVE DIRECTOR / BRANDING EXPERT,ESTATE GRAPHIC DESIGN
Temporary Freelance Design and Branding Projects
Kiev, Ukraine
May 2018 - Present

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Initiated and executed corporate identity upgrades for a portfolio for green energy, agriculture and
real estate businesses.

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Designed logos, presentations, pitch decks, collateral materials and sales kits.

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Recruited and supervised a small team of web developers, copy writers and photographers.

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Empowered brands for winning appearances at industry exhibitions and corporate events.

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Championed e-mail marketing campaigns aimed at building up databases of prospect clients.

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Vastly improved lead generation performance, driven by implementing higher UI / UX standards.

MARKETING MANAGER,AMSTAR EUROPE

www.amstar.com (http://www.amstar.com/)

Kiev, Ukraine
Nov 2016 – May 2018

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Head of Marketing for a premium Skyline Residential Complex in Kyiv, Ukraine.

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Reported directly to Country Manager Russia & Ukraine.

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Fully responsible for the Marketing budget planning, distribution and execution, diversified by a
variety of advertising / marketing channels.

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Developed and executed Marketing Memos, Action Plans, and advertising campaigns.

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Established a database of sales prospects and supervised the integration of Call Tracking / CRM / 
Marketing Channels.

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Supervised 300+ photo and video-shooting hours, having delivered 1K HD photographs, 360 
Panoramas, Virtual Tours and Virtual Reality Tours.

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Initiated the submission of the Skyline Residential Complex for European Property Awards.

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Facilitated photographers, film-production companies and other media to deliver a total of 100+ 
hours of prime-time presence across the country's top TV channels.

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Upgraded the digital and printed Sales Kit with premium-quality merchandise, improved brochures 
and layout plans.

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Fully developed a new website and rechanneled the Google Ads and other online ads to the new web
page.

w (http://www.skylinekyiv.com/)

ww.skylinekyiv.com (http://www.skylinekyiv.com/)

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Actively promoted the Residential Complex among individuals rated as Ukraine's top 50 wealthiest/
most influential, while being a member of Chambers of Commerce and Business Associations.

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Delivered Macroeconomic, (Commercial) Real Estate Updates, while contributing to the Quarterly 
Updates, Annual Business Plans.

HIGHLIGHTS:

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European Property Awards: Best Apartment Ukraine 2017-2018.

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Commercial Property Awards: Best Premium Residential Complex 2017.

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Olymp National Award: Best Premium Development Ukraine 2017.

CREATIVE DIRECTOR, PRINCESS D’ANNAM RESORT & SPA,
Member of Small Luxury Hotels of The World
Ke Ga Bay, Vietnam
Mar 2014 – Jul 2016

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Supervised and executed the resort's new website development.

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Performed photography trips to the property to produce a selection of 200+ images .

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Delivered print-ready design mock ups, including A4 page ad placements in travel magazines such 
as Condé Nast Traveller and The Guide.

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Transformed resort's booking engine code to match the new website's direct bookings option.

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Spearheaded independent room reservations via resort's new website.

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Unified contacts, activities and bookings into a centralized HubSpot CRM database.

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Introduced adjustments and updates to the resort's brand book.

HIGHLIGHTS:

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Haute Grandeur Global Hotel Award, Best Hotel Website 2016.

SENIOR MARKETING OFFICER, FORMULA 1 GRAND PRIX 2013
Abu Dhabi, United Arab Emirates
Aug 2013 – Jan 2014

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Developed responsive websites, iPad Beverage Menu Applications for Cafe D’Alsace and Rozanah 
restaurants in Yas Island.

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Introduced winning beach theme print designs for branding F&B catering outlets located near the 
racing track tribunes.

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Managed operations support before and during the racing event days.

HEAD of SALES & MARKETING, DONBASS PALACE,
Member of the Leading Hotels of the World
Donetsk, Ukraine
Oct 2012 – Jul 2013

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Managed Sales and Marketing team, handling disciplinary matters including staff control, reporting, 
motivating, training, and performance appraisal.

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Developed and implemented Marketing, PR, Advertising & Media Action Plans.

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Supervised new website development executed by Travel Click company for Donbass Palace in 
Donetsk and sister Opera Hotel in Kiev.

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Produced a selection of 500+ images featuring hotel, suites, dining outlets, spa, events.

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Delivered print-ready design mockups, including merchandise, posters, ad placements in leisure and 
travel magazines.

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Initiated and campaigned the hotel's Facebook page organic ten-fold audience growth, reaching 5k 
active followers.

HIGHLIGHTS:

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Hospitality Award 2013, Best CSR Program Ukraine.

EVENT MARKETING MANAGER, UEFA EURO 2012 Football Championship
Kiev, Ukraine
Apr 2012 – Jul 2012

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Supervised and delivered on 50+ print production inquiries (varied materials and surfaces) in 
preparations for the match days.

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Produced 300+ stock quality photographs featuring company's production outlet opening, airport 
terminal opening as well as match days at the renovated Olympic Stadium in Kiev.

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Handled international team members' health emergency matters, including hospitalization cases.

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Substantially improved transportation of large international groups, such as visiting guest Chefs and 
Sous Chefs, by means of introducing and producing location / transportation / cost / safety 
information cards.

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Supported operations management on match days in Kiev, including synchronous interpretation for 
top-level negotiations.

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Selected, interviewed and recommended candidates to fill urgent positions.

SALES & MARKETING MANAGER, THE IMPERIAL HOTEL VUNG TAU
Ho Chi Minh City, Vietnam
May 2009 – May 2010

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Accountable directly to the Owner & CEO for managing the IMPERIAL Group’s marketing team 
based in Ho Chi Minh City.

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Responsible for developing and implementing innovative marketing plans for the group’s diverse 
businesses, including a 5-star hotel, serviced office space leasing, and marble sourcing operations.

RESEARCH ANALYST & BUSINESS JOURNALIST, KP MEDIA and other publishers
Kiev, Ukraine
Jul 2005 – Mar 2008

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Published 50+ articles (700-1,500 words) covering Ukraine's economic and business-related news in 
The Kyiv Post (KP Media), Ukraine’s leading English-language publication.

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Interviewed over 100 leading executives to gather material for these articles, including Professor 
Michael Porter and Roberto Cavalli.

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Contributed an assessment of Ukraine's fish processing industry to a larger study commissioned by 
The Netherlands Royal Embassy in Ukraine.

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Completed an in-depth quantitative and qualitative analysis of Ukraine's retail sector for a Warsaw-
based FMCG consulting firm.

EDUCATION

2019 (Exp.), ESSEC BUSINESS SCHOOL
Revenue & Demand Management, Hotel Distribution
SPECIALIZATION CERTIFICATE

2018 - 2019 (Exp.), THE CHARTERED INSTITUTE OF MARKETING
PROFESSIONAL CERTIFICATE

2004 – 2008, KYIV NATIONAL ECONOMICS UNIVERSITY
Business Administration and Economics, GPA: 3.6 BACHELOR'S DEGREE

2004 – 2005, CULTURAL EXCHANGE PROGRAM in GERMANY
Volkshochschule Aschaffenburg,
TESTDAF: 3.25