Resume Senior brand manager – 2 000 $

Professional skills

• Product management
• Project management
• Brand management
• English Advanced
• Budget management
• Forecasting
• Marketing campaigns

• Product launch
• Agency management
• Go-to-market strategy
• Marketing analytics
• Brand positioning
• Brand messaging
• Business planning

Work experience

• 11.2018 – 11.2025

  Sony Electronics

  Product Manager. • Developed and implemented successful product marketing strategies that enhanced consumer engagement and supported double-digit sales growth of premium TV products during 2019-2021.
  • Led annual TV line up launches supported by integrated digital and offline campaigns, including own social media, partnership platforms, co-marketing activities to increase brand awareness and to secure market presence.
  • Controlled category KPIs and monitored category performance on a monthly basis, reporting progress, risks, and corrective actions to the Regional Product team.
  • Managed marketing budgets, ensuring cost control, resource allocation, and ROI optimization across multiple initiatives.
  • Coordinated cross-functional teams (Sales, Trade Marketing, Training Team, Supply Chain) to align TV category initiatives and business goals.
  .

• 01.2017 – 10.2018

  Sony Electronics

  Senior product specialist . • Managed full product lifecycle delivery for TV products, including pricing, promotions, sales forecasting, and inventory planning across multiple sales channels.
  • Executed weekly operational planning cycles, aligning inventory availability with sales forecasts and promotional calendars.
  • Conducted ongoing market and competitive analysis to identify risks and opportunities, enabling timely tactical adjustments to national promotional campaigns.
  • Collaborated with Marcom team to deliver integrated omnichannel campaigns (digital, PR, retail activations, exhibitions), ensuring alignment with launch timelines and business objectives. .

• 02.2013 – 12.2016

  Roust

  Brand manager. • Developed and executed brand strategies for sub-premium vodka and tincture brands having achieved top-3 market positions in key segments (#2 Zhuravli and #3 Talka in sub-premium vodkas, #3 Soplica in tinctures).
  • Delivered new product launches and portfolio expansion projects (Soplica, Zhytniowka) from concept validation through market execution.
  • Owned brand identity development, ensuring consistent tone of voice and visual guidelines across digital and offline channels (point of sales materials, brand zones).
  • Managed integrated marketing promotional programs (creative, media, PR), ensuring consistency of messaging, adherence to timelines, and budget discipline.
  • Led cross-functional brand promotional programs, coordinating Marketing, Sales, Trade Marketing, and external agencies.
  .

• 06.2008 – 06.2012

  Japan Tobacco International

  Marketing research manager . • Initiated and supervised market and consumer insights research projects for 9 markets - Belarus, Bulgaria, Moldova, Georgia, Armenia, Azerbaijan, Tajikistan, Turkmenistan, Uzbekistan.
  • Conducted 50+ market and consumer insights projects with top research companies Nielsen, TNS, IPSOS.
  • Translated research findings into actionable insights to support mid-term and long-term business planning.
  • Facilitated 20+ workshops to align Sales and Brand teams on insights and business objectives.
  • Supported strategic decision-making through structured analysis and executive-level reporting.
  .

Education

higher

• 09.2012 – 06.2014

  Chartered Institute of Marketing (CIM)

  MCIM.
  Professional Diploma in Marketing.