Resume Project manager

Elena ********
tel.: Show contacts
e-mail: ​ (mailto:*******************)

******************* (mailto:*******************)

https://www.linkedin.com/in/elena-********-2106b614a/ (https://www.linkedin.com/in/elena-********-2106b614a/)

Purpose

​

: to find a job where I can realize my creativity and organizational skills, enjoy the

process and results; seek new approaches to achieve goals; creating healthy products.

Skills​:

1.

Analysis of own and third-party internet resources, keywords, competitors

(G​oogle Analytics, Google Trends, Yandex ​

metrics​

, Socialblade.com, YouTube,

optimizely.com)

2.

Setup and optimization of advertising campaigns

​

​(Google Adwords, Google

Shopping, Facebook, Instagram, Yandex Direct)

3. SEO​ (Serpstat.com, Ahrefs.com, Key collector, pr-cy.ru, Vidiq, Clever)
4.

Content Creation

​

, prototype​: AdobePhotoshop, LightRoom, StoryStar, StoryArt,

VideoMaker, VLLO, DaVinci Resolve, Ninjamock.

5.

Office Applications, tools

​

:​ Excel, PowerPoint, Google Docs​

, ​

Jira, Confluence.

6. Android:​ Google play console, Firebase console, ​Understanding data like

JSON/XML, Amazon Appstore, Appsflyer, ​Jenkins,​ Appodeal (cross promo), a/b
testing.

сент. 2019 – настоящее время, Together Networks, Product manager (mobile apps):

● Management of Android apps development on a regular basis
● Preparation of new product launches
● Management of product marketing material
● Deployment of apps to Google Play
● Test and improvements to Content
● Collaboration with designers, media buyers and developers (local and remote),
● Analysis of the results and Control deadlines
● Maintaining tasks in Jira
● A/B testing experience
● Writing comprehensive Project Briefs for local and remote staff

2016-2019 ​

Freelance / own projects.

​

During the maternity leave, I worked remotely and

created / tested my projects.

● Advertising campaigns, analytics​,​​DressForDay ​(​ (http://dressforday.com.ua/)

http://dressforday.com.ua/​ (http://dressforday.com.ua/)

) (http://dressforday.com.ua/)​- ​

site

audit and analysis; setup and optimization of advertising campaigns: ​

Google

AdWords, Google Shopping, FaceBook, Instagram; ​

improvement​ of sales conversion

rates​

; ​

increase of average sale price and return of users; coordination of website

development

● Own online store ​ (https://www.instagram.com/shoeparadise_catalog/)

https://www.instagram.com/shoeparadise_catalog (https://www.instagram.com/shoeparadise_catalog/)​

. Promotion

(working with bloggers and Facebook ads), content; staff recruitment and training
(customer service manager, content manager); working with contractors and
suppliers.

● Organization of Insta-marathons. ​Joint projects with opinion leaders in Instagram,

cooperation with sponsors. Purpose: exchange of targeted subscribers, increasing the
activity on bloggers’ accounts and sales for sponsors. Search for the idea of ​​marathon,
bloggers with similar target audience, creation of topics, content and texts, timing of
the event and controlling the process, analysis of the results, ads purchasing.

2014 - 2016 Own online store of women's clothing and an online atelier.​ Work with
suppliers. Selection, training and coordination of remote personnel: seamstresses, customer
service manager, assistant, programmer (site). Advertising and promotion.

2013 - 2014 "EventBrand", event manager​​(event marketing). Organization of informal
events in order to increase brand awareness; together with the team and contractors,
launching projects for clients from the stage of developing an idea to analyzing financial
results from an implemented marketing event. Clients: KFC, Lexus, Imperial Tobacco,
Toyota

2012 - 2013 ​

«U Profi», project manager -

​

selection and training of sales staff.

2011 - 2012 “Merchandising Agency”, supervisor - ​Selection, control and training of
personnel. Subordinated to 15 people.

2008 - 2010, supervisor of BTL-projects in Kiev. ​Selection and training of promoters for
projects. Successfully implemented more than 40 projects. Carrying out promotional
activities with Advertising agencies and well-known brands ​“P&G”,
“Schwarzkopf&Henkel”, “Unilever”, “ProFarmа”, “British American Tobacco” (HoReCa).

❖

Education: 2006 - 2011 - ​“National University of the State Tax Service of Ukraine”,
master, full-time; specialization: control and audit.

❖

Trainings and courses: ​“Genesis IT-School”, ​

course Analytics​

(2016), “Personnel

management and its motivation”, “Service sales skills”, “Business
SEO-optimization”, “Time management”, “Team building”, “Optimization and
promotion of online stores”, “Stage speech ”,“ Business planning ”,“ FaceBook for
business ”,“ Telegram for business ”, YouTube Creator Academy.

❖

Knowledge of languages: ​Russian, Ukrainian, English (Intermediate).

❖

Hobbies: ​watercolor sketching, YouTube and Instagram blogging, yoga, running,
psychology, outdoor activities.